Note: Snap’s advertising assets only publish viewers gender data for “woman” and “male” end users, nevertheless the figures posted for these demographics don’t often insert around the total user figure, so percentages revealed right here might not sum to one hundred pc.
Go international: see how Hong Kong’s existing “state of digital” compares with connectivity in other international locations by examining our flagship Digital 2024 International Overview Report, which includes countless slides of world digital data, and our in-depth analysis of what these numbers may well signify for you.
However, as we noted while in the Facebook segment earlier mentioned, modifications in the viewers attain figures released in Meta’s ad organizing tools never always correlate with General variations in its platforms’ active user bases.
On a quarterly foundation, the business’s data also reveal the dimensions of Instagram’s advert viewers in Hong Kong remained unchanged in between October 2023 and January 2024.
To find out more about these modifications, you should see this informative article, as well as our thorough notes on data.
Notice: Meta’s promoting sources only publish viewers gender data for “female” and “male” users.
Confer with views on envisioned improvements in volume of company/output, quantity of folks engaged and prices for the approaching quarter as in contrast with The existing quarter.
It’s imperative that you anxiety that these promotion attain figures will not essentially represent precisely the same thing as month-to-month active person figures though, and there might be meaningful distinctions amongst the dimensions of YouTube’s ad viewers and its full Energetic person base.
Hong Kong is using the pliability options for periodicity and timeliness. The indices are disseminated on the quarterly basis in just three months of the top from the reference quarter.
Let’s take a closer check out what the most up-to-date quantities inform us, starting up with some precious context concerning the inhabitants of Hong Kong.
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Just in advance of we get towards the full report, Here are a few ideas for additional looking at, which will provide added context for our full set of Digital 2024 numbers for Hong Kong:
To be a result, our most current determine more info for social media use may possibly look like fairly unique towards the values that we revealed in past years.